Today, over a million children and adults in Wales are at risk of homelessness. This is something that we cannot turn a blind eye to: it is everyone’s problem. And until we can all sleep safely, no one can sleep soundly.
To help tackle this ever-escalating issue, we worked with Shelter Cymru to create a campaign that encourages people to take up arms in the fight for the right to have a home.
Using the new Shelter Cymru branding, accompanied by moving portraiture and galvanising calls-to-action, our hero film tells the story of a divided society in which we, the people, have the power to turn homelessness on its head.
To support the film and show the true impact of homelessness on people’s lives, we ran digital adverts highlighting the range of housing issues people face on a daily basis. Stories included a child with homework, but no home and a renter rejected over race.
With over 10,000 website visits in just 3 weeks, the successful campaign launched the new Shelter Cymru brand with a bang, ensuring homelessness was top of mind for the people of Wales.
Engaging the nation
▪ 10,546 website visits
▪ 133 website sign-ups
▪ 1.1 million impressions on social media and display