We set up in 2004, and since then, we’ve established ourselves as one of the leading integrated marketing and advertising agencies in Wales and in the South West.
We are a team of passionate people who genuinely care about making a positive impact. We work collaboratively with our partners and our clients – together we make a difference.
Simon lives and breathes SBW. Proud to have built an agency that continually wins awards and changes behaviours for the better, he’s always on hand to support the team in delivering a brilliant service. An avid golfer, Simon won’t say no to brainstorming sessions over a match play.
The force that gives our agency direction, Leticia drives forward SBW’s mission – to make a positive impact through all we do. She has a talent for transforming complex briefs into inspiring, strategy-led campaigns, while inspiring our teams to deliver brilliant work. You will find her skipping rope when she is not paddle boarding to her heart’s content.
A lateral thinker, Cerys sets the vision behind the impactful ideas which motivate our audiences to change their behaviour, for the better. Working with our creative team, she helps bring to life the campaigns and brands that win the hearts and minds of our audiences. She’s happiest when she’s on her bike and enjoying off grid holidays with friends and family.
Ensuring all our clients are happy is Rich’s top priority. A natural in developing strong relationships with clients and partners, he has extensive advertising experience with major brands. With strategic and operational knowledge second to none, he is also here to develop and direct the wider team. A real foodie, he enjoys nothing more than trying new restaurants and eateries (if he can find a babysitter, that is!).
Analytical and a natural problem solver, Ian is always improving the way we do things so we can keep delivering brilliant work. From our systems and processes, to ensuring our teams have the knowledge, skills and tools they need, he keeps the agency moving effectively and smoothly. With a cool head even in the most stressful of times, Ian is everyone’s ‘go to’ in a crisis! Indie music on the other hand, gets him really moving!
Leading on several Welsh client accounts from our Cardiff office, Emily is an expert when it comes to looking after our clients. She is brilliant at deeply understanding their goals and drivers, so we can deliver against them. A Swansea girl at heart, Emily moved to Cardiff over 10 years ago and never returned! She loves all things pink (the best colour obvs!).
With an unbreakable positive attitude, there is no such thing as too challenging a brief for Ida. With great project management skills, she makes sure campaigns are implemented on time and budget. Even though Ida is originally from Sweden, she is Welsh at heart, having lived most of her life in Wales and embracing the culture fully (she is loving learning Welsh!).
Amazingly multi-skilled, Kathryn’s enviable experience in all aspects of marketing and advertising, means she is player you want in your agency team. A quick thinker with a common-sense approach, she is an exceptional strategist and project manager. A proper bookworm, she can’t resist a good read!
With a warm personality and a passionate approach to everything she does, it is no surprise that clients love working with Maiara. She makes sure projects are delivered effectively, while the team and clients have fun in the process too. A true Brazilian when it comes to coffee, for her, there is only one way to start the day right – with a high-quality, freshly filtered cup!
With a calm and confident approach, George’s project management skills are second to none. With a great understanding of our clients and their needs, he’s a trusted pair of hands when it comes to delivering successful projects. Originally from Birmingham, George moved to Wales after a two-year stint working in London. As a great runner, you will find him clocking the kms come rain or shine.
With amazing organisation skills, a sharp mind, and an impressive can-do attitude, you can trust Angharad to get the job done. From the Valleys and proud, Angharad is a fluent Welsh speaker. A stickler when it comes to Welsh, she is all about ensuring bi-lingual campaigns are as powerful and engaging both languages, beyond just translations.
Ellie’s gentle and positive outlook means she will confidently drive and deliver projects from start to finish. With extensive digital and marketing experience, she brings invaluable skills to our Cardiff team. Originally for Newport, she moved back during lockdown with her young family, and loves exploring Wales after 7 years in London.
With a warm and always sunny attitude, Georgia supports our Bristol client services’ team. Originally from London, she came to the city to study English, but loved it here so much that she stayed after university and doesn’t ever want to leave! A bit of a film buff, you’ll find her hanging out in all the best indie cinemas across Bristol.
With a can-do and driven attitude, Georgie supports the team across several Welsh client accounts. After returning to Cardiff following her time as a student journalist in London, she enjoys exploring the city and Valleys with her rescue dog, Ted. As a former bookseller, she loves nothing more than all things arts and culture.
From search and display to social media channels, Chris takes care of everything paid digital. His expert know-how, combined with a goal-orientated approach means he creates successful campaigns that reach and engage the right audiences and deliver excellent ROI. We’re still waiting to see his best skateboarding moves (we will make sure we have the camera on when it happens!)
Alfie is our social listening main man. He is an expert in Pulsar, one of the most powerful platforms out there to get to know what people are talking about online. He is brilliant at turning data into meaningful insights. With a can-do attitude, Alfie is always at hand to provide reassuring support to the team, also nobody’s better at proof checking!
Romy is our creative powerhouse when it comes to bringing concepts to life. Incredibly talented at storytelling, she guides and inspires our studio team to roll out campaigns across all formats. Originally from Cape Town, she is usually first in with a cup of coffee, ready for that early morning chat before the start of the day.
With a caring and positive personality, Angie is not only ultra-talented, she’s also a joy to work with. She’s experienced and confident pair of hands in our studio team, be that with creative concepts or rolling out campaigns. Another fantastic runner in the team, she has smashed many 10ks, raising lots of money for charity!
From film editing to animation, Geraldo is always on hand to provide support to our studio team. Based in Brazil, he ‘extends’ our studio hours to late in the evenings, a life-saver when it comes to urgent last minute amends. Always warm and friendly, you smile when you work with Geraldo. He loves a good GIF, almost as much as his two cats, Aquiles and Kare.
A rising star within our design team, Caitlin has an amazing eye for detail and is passionate about translating great ideas into beautiful design. Quirky with style, needless to say purple is her favourite colour!
Kristina holds the important responsibility of overseeing SBW’s finances. As well as managing cash flow, looking after all in-going and outgoing payments, Kristina also takes care of all HR & Facilities duties for SBW.
A trusted partner over many years, James has built over 50 websites with SBW. Professional, reliable and with a strong work ethic, he is simply the best. With a work hard, play harder approach, he loves skittles and travelling.
Steve was CEO of his own agency before it was bought by Brey Leino, where he stayed for a while as their Creative Director. He’s now semi-retired but still one of the most enthusiastic and brilliant ad men you will ever meet. He regularly supports Cerys developing the big idea, the killer headline and beautiful words for campaigns.