Ready to Learn

Helping parents prepare their children for their first day at school

Our brief was to create a campaign for the Welsh Government to inform parents about what their children should be able to do before they start school, to help them settle in quickly, make friends, and start learning.

Our first day at school is a significant milestone in life – and one that manages to be both exciting and a little frightening for both parents and children. The campaign aimed give a little help when preparing for this important moment, providing information about some basic requirements, giving useful tips and suggestions that parents might try.