University Hospitals Bristol and Weston NHS Foundation Trust careers website
Although the idea was simple, the task was a large one – to refresh the Trust’s ‘Love Life, Love Bristol & Weston’ employer brand, while simplifying and improving candidate experience online by creating one main recruitment website to feature all vacancies.
At the time the Trust had a number of different recruitment microsites dedicated to advertising specific healthcare recruitment areas, from Estates to Nursing and Radiology. Part of our brief was to bring all these, as well as other relevant department areas, under one impactful careers website, streamlining the Trust’s recruitment advertising with one call to action to all recruitment campaigns, as well as helping building brand equity across the healthcare market place.
User experience (UX) was one of our top priorities when developing the website. We needed it to be impactful and attractive while also intuitive and easy to use for candidates from a navigation and functionality point of view.
The homepage ticks all the boxes – with an eye-catching design, it quickly and clearly signposts where visitors should go to find information about relevant roles (or if they wish they click the ‘vacancies’ button to go straight to the jobs available). From there they can easily navigate their way into each healthcare specialism area, including role types, opportunities to progression, films and blogs featuring employees and more.
From the menu navigation, candidates can easily access information about the Trust’s core values, living and working in the area, as well as all the support provided to ensure staff engagement and wellbeing. A staff blog and details about Open Days and Recruitment events is also only a click-way.
It was also important to make the job application process as simple as possible for candidates, while aligning with the Trust’s recruitment process, making it easier for their HR teams. We ensured that the website joined up with the live feed from the NHS Trac service, so all job listings fed through onto this careers website. As a result candidates can start their job application with only a couple of clicks, rather than having to visit a separate website, while careers data will always be up to date.
Beyond the vacancies and the Trust information, the website’s ‘Love Bristol and Weston’ section highlights all that is great about living and working in the area, as well as useful information for non-local candidates including, housing, transport, schools and even videos about eating out.
Location is a key employer brand proposition, and we looked to take it to the next level by making it interactive. From 360 degree videos featuring shopping, eating and sightseeing in Bristol and Weston, to a bespoke interactive map showing the cities’ top destinations, we wanted to bring a vibrant and engaging experience of living in this area to our candidates, enticing them to consider living and working here.
Website stats to date (as of 26.11.21)
Users: 109,354
Page Views: 532,197
Pages/Session: 3.20
Bounce Rate: 38.90%
