Our challenge was to create a brand new careers film for Nationwide to promote the Building Society as an employer. This would need to resonate with employees, and encourage potential candidates to want to work for Nationwide.
We spent two full days interviewing people in different roles and asking them what they enjoyed about their work, the culture and environment at Nationwide. We also asked them to compare this with their previous employers. We spoke to people at different levels, in different job functions, and at different stages of their careers, from graduate trainees to senior managers who had been with the company for over 25 years. There was much positive feedback on the working environment, the flexibility, the training and the support.
The common consensus across Nationwide was that it is the people who make Nationwide different, ‘’it’s like a family’’ was a common statement. Our aim was to capture that in the film we created.
The film was successful in driving traffic to the careers pages of the Nationwide website and had over 10k YouTube views.