People Proposition

Capturing Nationwide’s core values as an employer.

Our challenge was to create a brand new film for Nationwide to promote the Building Society as an employer. This would need to resonate with employees, and would encourage potential candidates to want to work for Nationwide. The film would sit on the recruitment pages within the main website, and would convince people considering their career options, to think seriously about Nationwide by selling the people proposition.

“It’s like a family”

We spent two full days interviewing people in different roles and asking them what they enjoyed about their work and the culture and environment at Nationwide, we also asked them to compare this with their previous employers. We spoke to people at different levels, in different job functions, and at different stages of their careers, from graduate trainees to senior managers who had been with the company for over 25 years. There was much positive feedback on the working environment, the flexibility, the training, the support.

The common consensus across Nationwide was that it is the people who make Nationwide different, ‘’it’s like a family’’ was a common statement. Therefore our brief to our creative teams was to capture the importance of the people and the value Nationwide puts into its most important asset, its people. This culminated in the three days of filming with our friends at the film production company, Sandstorm, on the breach in Bournemouth, at a branch in Bournemouth and at HQ in Swindon.

The film successfully saw an increase of user activity on careers pages of the Nationwide website and has had over 10k YouTube views.