The concept behind the hubs is a friendly, approachable and accessible safe place, so we wanted to reflect that in the brand and campaign we created. Campaign guidelines which followed the wider brand guidelines were produced which gave the campaign structure, and the illustrative style used in the campaign materials kept everything simple and immediately recognisable.
Key messages we wanted to communicate included easy access, early intervention, and the availability of friendly community-based support. We produced an animation illustrating the different emotions and relationships people sometimes need support with and designed this to be judgement and stigma free, presenting iCan as the local, go-to community-based service for advice and support. We also produced printed materials, online assets and a range of other resources to support the iCAN team to promote their presence.