A local Betsi Cadwaladr Health Board initiative, this campaign was designed to promote the new mental health community hubs across north Wales – iCAN. An informal, drop-in service, iCAN supports people in the area with information, support, and advice to help them deal with whatever challenges they are facing.
Our goal was to promote the hubs to everyone in the local community as a place where they could pop in, feel supported and welcomed, and access a truly people-focused mental wellbeing service.
The concept behind the hubs is a friendly, approachable and accessible safe place, so we wanted to reflect that in the brand and campaign we created. Campaign guidelines which followed the wider brand guidelines were produced which gave the campaign structure, and the illustrative style used in the campaign materials kept everything simple and immediately recognisable.
Key messages we wanted to communicate included easy access, early intervention, and the availability of friendly community-based support. We produced an animation illustrating the different emotions and relationships people sometimes need support with and designed this to be judgement and stigma free, presenting iCan as the local, go-to community-based service for advice and support. We also produced printed materials, online assets and a range of other resources to support the iCAN team to promote their presence.
This service is ongoing in Wales and they are continuing to use the brand and the branded assets that were created for the campaign.
