Leading gender equality in Wales, Chwarae Teg is a charity inspiring, empowering and supporting women to achieve and prosper. Our brief was to create and deliver a campaign to raise the profile of the charity and their manifesto for a gender equal Wales.
This digital campaign promoted key actions to enable women, from all backgrounds, achieve equal outcomes and fulfil their potential. We created content highlighting the 3 key themes – ‘women in the economy’, ‘women represented’ and ‘women at risk’, encouraging women and the public to support a gender equal Wales. The campaign was live around the International Women’s Day.
The campaign promoted key actions to achieve a gender equal Wales, empowering woman and the public to take part and share.
Live during the International Women’s Day, the campaign aligned with the global campaign with the hashtag #ChooseToChallenge