150 job offers in a day.
University Hospitals Bristol and Weston ran a recruitment event on the 15th of February, inviting candidates to come to the hospital and learn more about the role of the Health Care Support Worker, where they also had the opportunity to apply and have an interview on the same day.
We ran a targeted digital campaign in the Southwest with the aim to drive as many candidates as possible to attend the event, including paid ads on social media and the Google Display Network (appearing on sites such as The Daily Mail, Medical News and World Lifestyle) as well as mobile. The campaign achieved over 5,000 clicks to the campaign landing page where candidates were encouraged to fill in the event booking form. Of the 451 who booked in, 240 attended (70 were walk-ins), and most amazingly, a grand total of 150 offers were made on the day. What a result! It goes to show how a tactically targeted digital campaign combined with a well-organised open day event can go a long way to boost up applications.