Promoting children’s language and communication skills
This was an awareness campaign to promote the role of parents in developing their children’s language and communication skills. In response to research highlighting that many pre-school children weren’t being encouraged enough to talk, listen and communicate at home, our challenge was to promote the importance of developing children’s language and communication skills to parents, carers and relatives, encouraging them to think about how they interact with their children while encouraging them to take on a more proactive approach.
The project was very well received by our client, and we were equally proud of the work we produced. We were delighted to be involved in such an important project with the potential to have significant impact on the lives of many young children and their parents.
The delivery of the campaign has been highly targeted utilising multiple media channels, including Press (PR),
OnDemand (ITV Hub, 4OD), S4C, Radio, Facebook and Instagram.