The Forestry Commission (DEFRA) are working to protect our UK forests and woodlands. We were tasked with raising awareness of tree health and empowering the public, stakeholders, landowners, and farmers to act against threats and pests.
At the core of our campaign is educating audiences of specific pests and diseases that are putting our trees at risk and having an impact on human and animal health. By understanding the threats, reporting infestations, and embracing preventive measures like biosecurity, each of us becomes an essential guardian of our forests.
This campaign was to target the Oak Processionary Moth (OPM), impacting the health of humans and animals who live near affected woodlands. Our aim was to raise public, partners and stakeholders’ awareness and highlight the threat of OPM as well as the protective measures being taken by DEFRA. We developed a guide and video to support traders of large oak trees to meet the management policy changes that came into force in May 2023.
This campaign for Oak Traders to make sure they are aware of the new OPM management policies and to make sure they are aware of the changes. This meant our messaging needed to be direct and to the point, to make sure they are ready.
For the creative look and feel we mix informative messaging, with a visually distinctive campaign that uses photography of real oak trees and the Oak Processionary Moth with animation in a collage style. The campaign style was charming and engaging and instantly recognisable from other public awareness campaigns.
