University Hospital of Wales
Y Gegin – University Hospital of Wales
The name “Y Gegin”, which translates to “The Kitchen” in English, was chosen by the restaurant staff, to reflect its hearty food, the warm and cosy environment, and its convenient central location. We took inspiration from this when forming our key proposition: “Healthy food in the heart of your hospital”. This then provided us with the inspiration we needed to design a logo symbolising the “The Kitchen”. We chose and inviting style which reflect the restaurant’s welcoming atmosphere.
Another challenge that we needed to address involved making “Y Gegin” easier to find—due to the restaurant being located at the centre of the hospital and not near to the main entrance. We solved this problem by utilising a combination of striking design and strategic signage to whet the appetites of prospective customers and point them in the right direction—enticing visitors and staff to pay a visit to the exciting new restaurant.
Logo, brand and signage.
Printed leaflets and signage
2016 – Present