What will you do?
University of South Wales
The launch of a new brand, the University of South Wales.
Working with our good friends at Aspect Film and Video, we developed the idea and a film style, that would appeal to our core target audience of 16 to 17 year olds, and also our secondary audience, their parents, and other influencers. Our challenge then was to identify an actor with the strength to deliver, who was recognisable, and also who had some connections with South Wales. We chose Ioan Gruffud, born in Cardiff, and made world famous for his roles in successful television dramas and an assortment of blockbuster films. Ioan agreed to take part in the filming project, and although he was flown over from his home in Los Angeles on a very tight time schedule, the film was completed in good time with the impressive results the client was looking for.
The University of South Wales