General Recruitment

University Hospitals Bristol NHS Trust


 

Candidate engagement and attraction

BRIEF
University Hospitals Bristol NHS Trust employs over 8000 people and is one of the largest Trusts in the country and the leading teaching and research centre for the South West. With cutting edge services such as the children’s hospital, cardiac surgery and bone marrow transplantation the hospital has earned an international reputation and means that their services are in demand by patients from across the country. There are lots of reasons why people would want to work at the hospital, but with such a large number of staff, there is always a need to recruit in order to cope with staff turnover.
SOLUTION
We have helped the hospital recruit people for posts from dentists to doctors and cleaners right up to the chief executive. To achieve this we worked with the hospital to design advert templates, write recruitment advert copy, induction materials and internal recruitment collateral. We have also created microsites which sell the benefits of working at the hospital in the many different departments as well as showing/highlighting what a great place Bristol is to work. Our work has been so successful it has encouraged more departments to see the value of recruitment advertising and providing us with more information to sell the hospital in order to attract the very best candidates.

Publications we have used for this client to attract candidates include trade press including British Medical Journal (BMJ), Health Service Journal (HSJ), RCN Bulletin, job boards, local press. LinkedIN, Facebook and many more.”

As part of the campaign, to convey the benefits of working at UBHT and living in Bristol, we produced a short film which featured staff talking about their work at the Trust and about how they appreciate the culture, the team spirit, the facilities and the support they receive. Shot on location at the Hospital and in and around Bristol, it’s an engaging film that captures what it’s like living and working here in our great City.

SERVICES
Recruitment Advertising, Design, Employer Branding

MEDIA CHANNELS
Trade Press

DATE
2016

CLIENT
University Hospitals Bristol
NHS Trust



OUTCOME
The UBH Trust is doing very well in these challenging times for the NHS and recruitment is seen as a success. In our time working for the Trust we have helped them attract literally hundreds of people and we have had a great deal of success attracting nurses which is particularly difficult and competitive area.