Don’t trust any Tom…
Raising awareness of the benefit of TrustMark’s stamp of approval.
We understood very quickly that one of the most appealing things about TrustMark was the clear benefits it could provide for both consumers and tradespeople. Consumers want someone they can trust, and tradespeople understand that quality approval can bring them more business.
The name TrustMark became a great asset when it came to formulating the creative ideas. At the time, the name lacked public awareness—but by combining the name with a familiar idiom—the line “Don’t Trust any Tom, Dick, or Harry” was developed, and became even better when it was refined to as “Don’t Trust any Tom, Dick, or Harriet…TrustMark”. A series of fantastic creative ideas flowed from this line, including website banners, print adverts, and two animations, in both Welsh and English.
Fully integrated marketing and advertising campaign
Prints, Banners, Social Media, Professional Networks, Online Animations
2015 – 2016