Space to Create

University of South Wales


 

The Faculty of Creative Industries, within the University of South Wales – Prospectus and Exhibition Stand

BRIEF
Our brief was to design an exhibition stand for Student Recruitment Fairs, and a prospectus for the University of South Wales’s Faculty of Creative Industries. The campaign needed to promote the faculty’s brand-new extension, the wide range of courses and the City of Cardiff as a great place to live and study.
SOLUTION
The goal was to make an exhibition stand and prospectus which would stand out from the crowd, and encourage prospective students to sign up for USW’s creative courses. There are many creative courses out there, and we needed to make something a bit different. The brand-new building for the Faculty of Creative industries—designed to connect creative students together—while providing a fantastic facility—directed our initial creative thinking.

We wanted creative which encapsulated both the opportunities that the faculty offers, while also emphasising how the new building will enhance the collaboration between creative students. We developed the headline ‘Space to Create’, and the creative for both the exhibition stand and brochure flowed from there. The brochure featured multi-coloured squares (in the shape of the USW logo) as a key part of its visual design—the individual colours corresponding to the different course areas. The idea behind this, was to emphasise collaboration. Our inspiration came from a famous Japanese artist Yayoi Kusama who is known globally for her work which uses polka dots to create art.  

Watch this space for more information about our exhibition stand, which will be revealed at the UCAS fair in October 2016.

SERVICES
Creative, Design, Print and exhibition support

MEDIA CHANNELS
Brochure and Event Stand

DATE
2016 – PRESENT

CLIENT
University of South Wales



OUTCOME
We have successfully created a prospectus for the Faculty of Creative Industries, and have plans in place for a truly exciting events stand to compliment it.