Progress for Success
Welsh Government – Department for Education and Skills
Growing together…our future starts with you
Our objective was to create a campaign which would empower both the practitioners and employers who work in the early years, childcare, play working, and child minding settings. The primary message, consisted of highlighting the benefits of upskilling for practitioners, and improved outcomes for children, and the better business opportunities this could bring for employers.
Tone-of-voice was key for the campaign, communicating the benefits of PFS, and never preaching or overselling to the audience. This was directly complimented by real and natural photography, which never appeared staged or ‘set-up’, and showed practitioners and children at work and play.
We also made sure the photography was as inclusive as possible, showing the target age group for practitioners of 25 and above, in addition to different children’s ages, and different ethnicities and gender.
Concept, Branding and Design
Booklets, Guidelines, Exhibition Stands, Social Media, Digital Banners, Infographics, Email Signature
2016 – Ongoing