Education Begins At Home
Welsh Government – DFES
An education campaign to help improve a child’s future in Wales.
Fully Intergrated, public awareness
HP TV, cinema, radio, outdoor, various printed
information packs/leaflet, school booklets + SM
Welsh Government – DFES.
The feedback was positive, and the level of buy-in was much higher than usual for this type of public information film. Research and omnibus surveys proved positive recall of the message, post-campaign, was high amongst the target audience. The campaign was launched successfully and has been followed up with roadshows, outdoor campaigns and online activity.