Our Blog

A week in the life of an Adman

I often get asked, Dave working in Advertising is it like Don Draper and Madmen? In a way yes and in a way no. I’m aware this answer makes little sense so I’ve written this short blog to bring a clearer understanding of a usual week for me in Adland. So this is what happened last week- Monday I arrive into the office about 9am, first port of call like any true professional is grabbing a...
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My work experience week at SBW

On my first day, I was greeted by the friendly, positive team who are welcoming to whomever who walks through their office door, which made a typical day working here that much more enjoyable. As a second year graphic design student currently at University, I’m really encouraged by SBW’s work, which is the reason I was keen to learn more about their agency during my University break. I coul...
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SBW Business Showcase 2014

Yesterday, SBW attended Business Showcase 2014 at Colston Hall, just across the road from our Bristol home in Colston Tower. This was a fantastic event for us as a company, not only because of the plentiful networking opportunities, but also because it presented the perfect occasion for the re-launch of our brand! As I’m sure you can see, we have a brand new logo and website, and of course no br...
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Does Jägermeister’s new spot taste like Guinness?

I’d love to hear my fellow advertising brothers’ and sisters’ views on Jägermeister’s latest foray onto the big screen in the UK. They are not the first alcohol brand I’ve witnessed attempting to utilize a creative televised spot to broaden their brand’s reach beyond their core (Jagerbomb) crowd – the results of which can often be awkward or even laughable. The best ads are t...
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Samsung’s Selfie Joy

Samsung may not be in the photo but I bet its marketing department is smiling after Oscars host Ellen DeGeneres took what has been called the most epic selfie of all time using her Galaxy. Once she had taken the pic, she quickly took to twitter to let her fans see her selfie and from here marketing joy ensued for Samsung. According to online data analysts, thanks to the tweet and knock-on...
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What’s happening at SBW?

We’re approaching the end of our tenth financial year and, although the first quarter (April to June) was worryingly slow, it’s turning out to be one of our best years ever. We’re heading for an increase in turnover of around 40% and, we’ll be showing a reasonably healthy profit when we post our figures at Companies House later in the year. Our upturn in fortunes has been on the bac...
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From Royal Marine Commando to Madmen…

...understanding the battlefield of the boardroom, courage can create leaders. Influencing people willingly, is this an art or a true essence of leadership, I’d suggest it is a combination of both. Influencing in its definition applies to such a vast array of circumstances... , in my experience alone from the military battlefield to the corporate boardroom, but regardless of where the ...
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Show your clients some love this Valentine’s

You may have already made your partner that romantic breakfast in bed, ordered your overpriced flowers, pre booked that dinner table in their favourite restaurant. What’s the end game here? Lavishing extra attention to keep your relationship hot and spicy, an attempt to earn some extra brownie points? Here’s a thought for us Ad folk; why stop at your better half, shouldn’t we give our...
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Social Media Master Class 2014

You will probably be using social media but are you sure you’re engaging and maximising the power and the potential of this highly effective and relatively low lost communication medium? If you think you still have a lot to learn about social media then come along to one of these highly informative yet fun and action packed seminars, at: Celtic Manor Resort on 6th February 2014 ...
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The New Year gets off to a flying start!

If you ventured out to the sales, you may have spotted some eager City of Bristol College students, handing out flyers to promote the amazing range of adult courses on offer. They braved the weather at Cabot Circus and battled through the crowds at The Mall at Cribbs Causeway to spread the word. It’s all part of an integrated campaign which we put together in super-quick time, to let ever...
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