So lately what’s become a trending fashion is integrating your social networking sites. So what you post on one platform is visible on all. My take is that this is not necessarily such a great idea. I would even go as far as to suggest that putting an update, picture or video to let’s say Facebook and having it instantaneously send to Twitter and LinkedIn is a potential disaster waiting to happen. Why?
Facebook is a personal platform where one shares news with their friends and family, who most of the time enjoy reading random newsfeeds on how life is treating the poster that day. If the same posts appeared on for arguments sake let’s say LinkedIn, your connections may resent what they read and consider it spam- like garbage and unprofessional.
Twitter many would consider a little brother to Facebook and due to this reason it is not as potentially lethal to integrate with Facebook. But where it differs is it’s more about gaining followers not friends by tweeting for reaction. Random strangers might love your left field view and tweets but the less informed and tech-savvy members of your family may very well read your tweet as gospel and take offence. Even worse, on LinkedIn your business peers may find your tweets too controversial and no longer respect your views in the boardroom.
By now you’ve gathered that LinkedIn is the more business related platform. Basically it’s a 22nd century business card and digital networking platform. So should you post some interesting work related gold on this newsfeed and it’s integrated with your more social platforms, while those in your business circle may enjoy reading your post it is quite likely to go over the heads of your friends on Facebook and followers on Twitter and rightly so.
So without trying to sound too controversial or politically incorrect, integrating is not always the answer, well at least when it comes to social networking. We are all guilty every now and then of having an off-day when our fingers or mouths engage quicker than our brains. When we do have these days and all our platforms are integrated, it’s far too easy to write a post that could offend on one and if they’re all connected it’s even harder to clean up your mess too!