Samsung may not be in the photo but I bet its marketing department is smiling after Oscars host Ellen DeGeneres took what has been called the most epic selfie of all time using her Galaxy.
Once she had taken the pic, she quickly took to twitter to let her fans see her selfie and from here marketing joy ensued for Samsung. According to online data analysts, thanks to the tweet and knock-on retweets, Samsung was mentioned 40,000 times across Twitter, Facebook and other social media platforms during the show alone. “Even though DeGeneres did not actually mention the brand in her tweet (which was swiftly retweeted 1.3 million times), the San Francisco tech firm found that Samsung scored a peak rate of 900 online mentions per minute because of the stunt.” – Ad Week.
You know that perfect moment when you think this couldn’t get any better, well for Samsung that’s what happened. By chance, months prior to the event, the marketing team was working on a new tag line to run alongside an integrated campaign which would run during the Oscars, and that tag line was “you need to see this”. The product placement fit was perfect. Sometimes even in our weird and wonderful world, luck still can play its part