Does Jägermeister’s new spot taste like Guinness?

I’d love to hear my fellow advertising brothers’ and sisters’ views on Jägermeister’s latest foray onto the big screen in the UK. They are not the first alcohol brand I’ve witnessed attempting to utilize a creative televised spot to broaden their brand’s reach beyond...

Samsung’s Selfie Joy

Samsung may not be in the photo but I bet its marketing department is smiling after Oscars host Ellen DeGeneres took what has been called the most epic selfie of all time using her Galaxy. Once she had taken the pic, she quickly took to twitter to let her fans see her...

What’s happening at SBW?

We’re approaching the end of our tenth financial year and, although the first quarter (April to June) was worryingly slow, it’s turning out to be one of our best years ever. We’re heading for an increase in turnover of around 40% and, we’ll be showing a reasonably...