The seven deadly sins of choosing an app developer

Apps, apps and apps – make sure you get the right developer! It’s real boom time for app developers right now and everyone wants to jump on the band wagon. There are some seriously talented people out there but also some cowboys so here are a few tips to make sure you...

Why video and photos are so important for your Facebook engagement

This might be quite an obvious one. I don’t have to point out to you that visual media such as photos and videos will get you higher engagement on Facebook than your bog standard plain text and article posts. Videos are great….they’re also fantastic for your Edgerank...

The Importance of Social Media in Employer Branding

How can social media improve your employer brand? Lots of companies are now waking up to the importance of their employer brand. They want a reputation for being a great company to work for, they want their staff to be happy, loyal and highly motivated, and they want...